Treet and Färg-In AB enhance local support for Wood Construction in Sweden

Treet, an established provider of fire-retardant solutions for wood construction across Europe, has entered into a strategic partnership with Swedish distributor Färg-In AB to strengthen its local presence and customer support in Sweden. 

Färg-In is a Swedish distributor of coatings and construction solutions, focused on delivering high-quality, compliant products through strong technical expertise and close customer collaboration. 

"We are excited to partner with Treet and bring their advanced fire-retardant solutions to the Swedish market," said Johan Thynell, CEO at Färg-In. "Their fire-retardant solutions align well with the growing demand for safe and sustainable wood construction and complement our current product range effectively "

Sweden is one of Europe’s leading markets for timber construction, with approximately 15–20% of new residential buildings built using wood. The country continues to push ambitious sustainability targets, with increasing adoption of timber in multi-story construction to reduce carbon emissions. Through this collaboration, Treet’s solutions will be available via Färg-In’s network, ensuring local availability, technical support, and faster delivery times.

"Sweden is a key market for us, not only because of its scale but also its leadership in sustainable wood construction," said Sameli Hakola, CCO at Treet. "Partnering with Färg-In allows us to be closer to our customers and respond faster to their needs while ensuring full compliance with evolving standards."

This collaboration enables a more customer-centric approach, delivering high-quality, compliant solutions backed by strong technical expertise. As entering on a trusted partnership, Färg-In will receive comprehensive training and ongoing support in Treet’s fire-retardant technology and tinting systems. The partnership further strengthens Treet’s ability to serve the Swedish market through enhanced local expertise, improved logistics, technical support and closer alignment with national regulations and standards, ensuring the responsiveness and reliability required to meet demanding project timelines.

About Färg-In
Färg-In is a well-established Swedish distributor of coatings and construction solutions, offering a comprehensive portfolio tailored to the needs of the local market. With a strong emphasis on technical expertise and customer proximity, Färg-In supports architects, contractors and developers with reliable, compliant solutions, contributing to the advancement of high-quality and sustainable construction practices in Sweden.

About Treet
Treet is an innovative provider of advanced fire-retardant technologies for wood construction, focused on improving fire performance while supporting the wider adoption of sustainable building practices. With strong expertise in engineered wood applications, Treet works closely with partners, manufacturers and project stakeholders to deliver compliant, high-performance solutions aligned with evolving regulatory standards across markets.